For the 2015 Polar Bear Plunge, in partnership with the Special Olympics Maryland and The Arc NCR, I created an extensive Facebook fundraising campaign. I developed a set of themed images for the company’s team, and a “Give a five to help me dive!” campaign. Below are sample posts from the campaign:
We’re so excited for the Polar Bear Plunge 2015! You can donate or join our Plunge Maryland team at http://www.plungemd.com. Just search The “Arc”tic Plungers! #mdpolarbearplunge #TheArcticPlungers #TheArcNCR
Even a small donation can make a big difference! We encourage you to challenge your friends and family to donate $5 to your pledge page for the Polar Bear Plunge. Simply visit our team page, and click on your name to visit your personal donation page! You will see social media links to share, and please feel free to use our graphic. Visit http://plunge2015.kintera.org/faf/search/searchTeamPart.asp?ievent=1113288&lis=0&kntae1113288=41344D3758EC4AA596AB345E635EEEA7&team=6164618&tlteam=6202270
Last day to donate! We are bbbrrrrrrrrrery excited for Plunge Maryland tomorrow! http://plunge2015.kintera.org/faf/search/searchTeamPart.asp?ievent=1113288&lis=1&kntae1113288=45CCB398592B4CFCA9AD60CA1C00ED0C&team=6164618&tlteam=6202270
Go The “Arc”tic Plungers, go! We’re so excited for Plunge Maryland on Saturday! It’s not too late to support your local atheletes – all proceeds benefit The Arc NCR and Special Olympics Maryland š Click here: http://plunge2015.kintera.org/faf/search/searchTeamPart.asp?ievent=1113288&lis=1&kntae1113288=D39F429638C2439BB099F3CF1F2807C2&team=6164618&tlteam=6202270
Only 11 more days until the Polar Bear Plunge! I can’t wait to journey to Sandy Point State Park with my fellow teammates and support The “Arc”tic Plungers. Thanks to you guys, I am already over my fundraising goal! I challenge those who haven’t taken my $5 challenge, yet – there’s still time to donate, and all of the money directly benefits The Arc Northern Chesapeake Region, Inc. and Special Olympics Maryland. Support our local athletes! Click here: http://plunge2015.kintera.org/faf/donorReg/donorPledge.asp?ievent=1113288&lis=0&kntae1113288=41344D3758EC4AA596AB345E635EEEA7&supId=415213156&emaillogid